Allertons 20.1 08

Innovation and Performance

Our Guiding Principle

Innovative by design, traditional by nature — this is the principle that has guided Allertons since 1989. What began with the invention of Weatherproof Racing Colours, born from a real need to solve a practical problem, has set the foundation for every product we produce.

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The Beginning of Our Journey

Our journey started when our founder witnessed his friend, a jockey, enduring freezing, wet conditions in a woollen sweater — an experience that highlighted the need for a better solution. The Weatherproof Racing Colours that followed not only alleviated the burden of unnecessary weight from soaked garments but also provided comfort and practicality for the jockey, a crucial advantage on race day. This innovation marked the beginning of our legacy, and it remains at the heart of our ethos today.

Precision-Engineered Fabrics

Every fabric we use — from the Standard to the Aerodynamic, Silk or Weatherproof options — is engineered with precision and purpose. We blend time-honoured techniques with the latest technological advancements to ensure that our garments meet the evolving demands of modern racing. Whether it’s reducing drag, increasing comfort, or offering a level of durability that ensures longevity, our fabrics and silks are designed to perform without compromise.

Shaping the Future of Racing Attire

The racing world is evolving, but our commitment to quality and performance remains unchanged. At Allertons, we are not just keeping up with the times — we are shaping the future of racing attire.