Combining elements from the Al Shaqab logo and Arabic patterns Allertons’ artwork team created the look and feel of the the Lockinge Day branding. It was then produced and installed at Newbury Racecourse by Allertons’ expert team.
Allertons produced and installed exceptional branding for multiple sponsors during the Cheltenham Festival. Clients included Betway, Betfred, Stan James and Ryanair.
The Jockey Club, owners of 15 racecourses across the country requested Allertons to re-brand their estates with new permanent signage maintaining a consistent look and feel across the various venues.